What's the app's purpose?

My initial of the app was to browse product reviews. Later on it became tiktok like

spread maoism

Lifestyle content and interaction between Chinese and foreigners cultural differences. Pinterest.

It's a mix of Instagram, Tik Tok anda Pinterest.

Haha, someone finally asked this question. I wanted to talk about this question before when I asked some questions about Xiaohongshu. Let me introduce three social media software commonly used by Chinese people, Zhihu Weibo and Xiaohongshu. Zhihu is the Chinese version of Qoura. The topics on it are basically based on questions and answers, or how to evaluate something. In the early days, Zhihu was like a technical forum with some professional technical answers. But with the popularity of Zhihu, many non-technical people entered, and the forum also developed in a less professional direction. But because of his background, the basic user portrait of Zhihu is that of a nerd (I feel it is closer to this word, that is, the kind of science and engineering student who focuses on technology). It should be the least popular of the three software, and there are more political discussions on Zhihu. There are more text content. Weibo should be the Chinese version of Facebook or Instagram. People use this software to follow the speeches of their favorite people or things about them. The hot topics here are basically some news about big stars or some social hot issues. The basic user profile of Weibo should be some young people who like to chase stars. However, because Weibo has been around for a long time, some people have used Weibo since they were young and stayed. Weibo gives me the feeling that it has the least characteristics. Next is Xiaohongshu. Xiaohongshu is very consumerist. It basically uses the system to recommend corresponding kols to you based on the things you like to browse, and then you learn some aspects of it and then consume. Based on this, some people later shared their interesting lives on this platform, such as travel, expensive bags, etc. Xiaohongshu has a strong feminine color. Its user profile is actually some young girls who love consumption. It is much younger than Weibo. Later, as more people used it, many people also used Xiaohongshu as their shopping platform or some travel guides. Therefore, the proportion of pictures in Xiaohongshu's content is much higher than the other two. This feature of Xiaohongshu leads to almost no one discussing politics or some serious topics here. It is all about personal small things, without any grand narrative. It is more about very timely information rather than knowledge. You can find out what is popular now, but rarely will you discuss old things. Among these three apps, Xiaohongshu is probably the most popular. So if you are a foreign user, just show your daily life, what is popular in your area, and what interesting things you have found recently. Because of the firewall, Chinese people are still very curious about some things of foreigners.

The community it is that makes it different from others. The community is all about sharing. The rednote team achieve this by controlling the content posted to it. Foul words and unfriendly comments/ post will be taken away. People use this to share and get lifestyle hacks, travel recommendations, makeup and cooking tutorials etc.

ENCYCLOPEDIA OF LIFE FOR ME!

Chinese version of Instagram

lifestyle app mostly. do you like modding your car ? travelling ? trying out new make up ? blog about it. … talking about how bla bla bla politics politics ? nah. go to X or Reddit.

i use it.like google,there are many.life experience peoples show，when i.slove one problem,l also post it,hope can help people who have the same problem.You can even find free toilet sharing and airport WiFi password sharing in tourist destinations around the world there

I'm from China. It was actually a platform mainly for female users at first. Later, it became a place for overseas Chinese to communicate. Now it has become an international software and is the first software in China that enables foreigners to register without any obstacles.