Behind the massive live-streaming gifts, who are the ones spending such huge sums of money?

On TikTok , huge gifts are quite common. 😿

Those who give such gifts are either die-hard fans who use the gifts to express their love for the streamer. Some are people seeking a sense of existence, and giving coins can make the streamer pay attention to them.

Moreover, some merchants use gift-giving to gain exposure for their promotions.

Of course, there are also irrational tycoons who simply spend a lot of money for entertainment purposes.