Confession: a lot of my social media posts are recycled!

Alright.. small confession as someone who manages social media for multiple accounts.

A good chunk of the posts I publish are actually recycled content.

Not copy-paste spam or anything like that.. but posts that performed well in the past or content that’s still relevant months later. Things like tips, guides, or general advice posts that don’t really expire.

When I first started managing social media I assumed everything had to be brand new all the time. But after a while I noticed something… most posts disappear from the feed within a day or two anyway.

So even if something performs well, a huge part of the audience probably never even saw it.

Now I keep a small library of evergreen posts and rotate them every few weeks. Sometimes I tweak the caption or visual a bit.. sometimes I don’t.

Funny thing is… some of the recycled posts actually perform better the second time.

do other social media managers do this too?

Or do you mostly focus on creating new content every time you post?

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originalgoatyoga•4 months ago•-4

That’s what I do too. I use repurpose.io for this and also you can schedule past instagram posts to fb. As long as you have a ton of content it works great!

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