Is it just me or does TikTok just feel like a TV ad break now?

I was going about my day and scrolling and Ive seen an influx lately of posts with tagged products that are just so obviously ads. Except its more and more now. I had to hit "not interested" like 8 times in a row cos people are just trying to get you onto tiktok shop to buy beanies, chocolate or other crap. I just wanna view my usual posts, not browse a corner shop.