What caused you to quit or private your own social pages?

There's a weird irony in managing socials.

You're keeping client accounts consistent, posting regularly, never missing a deadline, and your own page hasn't seen a post in months.

I hit a point where I just privatised everything. I was so deep in client work that showing up for myself felt like one task too many. Creating content for my own account after doing it all day for others felt impossible.

The burnout didn't come from the work itself. It came from having nothing left by the time I got to my own stuff.

What helped me were two things. First, I started batching my own content on Friday afternoons before the week ended, when I still had some energy left, not on Sunday night when I had none, tweaked and scheduled on the same tool.

Second, I stopped trying to be creative with my own posts and just started sharing things I was already thinking about at work. No pressure to make it perfect.

Treating my own account like a low-maintenance client rather than a passion project genuinely changed things.

Still not perfect, but I stopped disappearing for months at a time.

What about you?

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