Big Instagram page manager asked me to make meme reels – did I undercharge?

A guy who manages multiple Instagram pages recently reached out to me. Each of the pages he runs has around 5M followers.

He asked if I could create meme-style reels for his pages. Basically short edited reels using movie clips and memes.

I didn’t really know the market rate for this type of work. When he asked my price, I said $1 per reel. He said he needed 10 reels per day, and he ended up paying $70 upfront for a week.

Now I’m wondering if I massively underpriced myself.

For people who work with Instagram theme pages / meme pages / short-form editing:

  • What’s the usual rate per reel for this kind of content?
  • Do most people charge per reel or per batch (like 20–50 reels)?
  • Is $1 per reel extremely low, or is that normal for meme-style edits?

Just trying to understand the market before committing to anything long-term. Any insight would really help.

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