Looking For Advice - Solo Business Owner - Instagram

Here s my struggle in a nut shell, I'm current a solo owner of a design studio, and want to establish a more online presence, I currently have a personal profile, that i don't regularly post but have friends and other connections that follow it (honestly the occasional travel photos with my partner. and the other is my business account where i share final images of work.

My issue is i want to share behind the scenes, life of a designer content to attract more clients and potentially get brand deals, things like site visits, work in progress, day in the life, on the road to a site, preparing for a presentation, show room visits, this is a cool tile, look at this new product, and maybe a bit of life? look at this restaurant design as a story etc etc..

I just cant decide on where this lives, do i rework my personal instagram to this direction and keep my design page as a portfolio, or do i use my design page and post this content there? i feel like simultaniously running two accounts and choosing which content goes where is going to be exhausting.

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Plastic_Solution_498•4 months ago•1

Honestly, you’re overthinking it a bit (which is normal 😅).

If your goal is clients + brand deals, I’d just put everything on your business account. These days people don’t just follow for polished work — they follow you, your process, your taste, your day-to-day.

All that stuff you mentioned (site visits, WIP, “look at this tile,” random design inspo, even a bit of life) — that’s exactly what makes someone go “I want to work with this person.”

Trying to split it between two accounts usually just gets tiring and inconsistent.

Simple way to look at it:

  • Business IG = your work + your personality
  • Personal IG = keep it chill, no pressure

Also, don’t stress too much about what to post where. If it’s even slightly related to your work or design life, it’s fair game for your business page.

One small thing that can help too — before going all in, it’s nice to see what people actually respond to. Some folks use platforms like SproutGigs to get quick feedback or initial engagement on content ideas, just to figure out what clicks.

But yeah, if I were you: one account, show the process, stay consistent. That’s what usually works now.

Sea_Background_2703•4 months ago•1

honestly i’d keep it all on the design page and not split your attention

the behind the scenes stuff is exactly what’s going to bring in clients and brand deals so it makes more sense for it to live where your work already is instead of trying to build a second audience from scratch

you can still keep it balanced too like 70% process / day in the life and 30% polished portfolio that way people see both how you think and what you produce which is usually what converts best

gptbuilder_marc•4 months ago•1

The part I’d double-check first is how much decision overhead this is adding. Splitting between personal and business usually sounds clean, but it creates a constant “where does this go?” moment that slows output.

Are you feeling more stuck on staying consistent with posting, or on turning whatever you post into actual inbound?

alex_getcassi•4 months ago•1

Keep it all on the design page. People want to see the behind the scenes stuff along with your brand, even if it is a bit more rough around the edges in comparison to your final image posts you currently do.

People want to see this stuff for how it is and it will tie directly back to your brand. hopefully get you more clicks, views etc. Its about being consistent and trying to post 2/3/4/5 times a week to build the brand and if it is just you, its impossible to get a final high quality post out everyday. It sounds like you have some great ideas there for what to post, so dont worry about where it goes, put it all on your design/work page :)

keep your personal account for your personal stuff and everything to do with work on your work one :)

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