Is it possible to have a successful business without social media?

I’m a nutritional therapist and soon to be counsellor. Like a lot of people in my field, I have social media but I’m at that stage where I’m sick of it. I spend more time ‘creating content’ than doing consultations. I find that my posts don’t even turn into appointments, I’m lucky if I even get a like. I see social media as an oversaturated mess, especially in the health field. On a personal note it makes me feel shit, I constantly compare myself to others. I see other practitioners with lots of followers and it makes me jealous. I can’t honestly see any benefit to it, whether that be business or personal.

I have a website and I have just added a email newsletter sign up.

I’d be interested in hearing anyone else’s experiences. Thank you in advance

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arkilus_Trove•4 months ago•1

honestly a lot of people in your field feel the same way about social media right now.

The thing is, social media isn’t always great at directly turning into appointments, especially in spaces like nutrition and counselling. It’s not really a “book now” channel most of the time.

Where it does work well is supporting your website. Think of it more as a bridge, people come across you, get a sense of who you are, and then move to your website when they’re actually ready to take action.

If it’s taking more time than your consultations and not bringing results, then the approach needs to change, not you.

You don’t need to post constantly. A simpler strategy where your content just builds trust and gently directs people to your website or newsletter usually works much better (and feels a lot less draining too).

buddingguru•4 months ago•1

drop your account so I can audit, I have some experience with nutrition field

Happy_Ad_6060•4 months ago•1

Have you tried different sites to see which one you like? You might find you prefer one over the one you are currently using. For example, one that might be good for you is Substack. It's a writing platform, so if you enjoy writing vs. making videos/taking picture that might work better.

waluigis-tacostand•4 months ago•1

I know a guy that runs a tax auditing business worth millions of dollars who’s never needed to touch social media once in his life.

His only marketing is through word-of-mouth by being a core member of the local church and helping older folks do tax filings before they went onto mission trips or travelled to see family.

Then, his previous clients would refer other friends and family to him and build a strong reputation in the community by solving a problem they highly demand solutions for.

Marketing is all about establishing a good reputation among a niche group of people, and helping people reach solutions for problems they are in high need of resolving, none of which requires social media.

Key-Syllabub-5905•4 months ago•1

If you're looking to grow your presence on social media, we can help. We provide complete social media management from creating and editing high-quality content to posting consistently and handling your accounts professionally. Our goal is to help you attract more customers, increase engagement, and build a strong online brand without you having to worry about the day-to-day work.

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