How I repurpose one piece of content into 6 platform ready posts without losing my mind.

Been managing content for clients for a while and the biggest time sink was always repurposing — same idea, six different formats, six different tones.

Here's the workflow I landed on:

Write the core idea or script once — doesn't matter the format

Strip it down to the key message and hook

Adapt for each platform's native format (thread for Twitter, no-hook LinkedIn, story-led email, hashtag-heavy Instagram, keyword-led YouTube)

Ad copy last — easiest once you have the angle

Took me from 3 hours per piece to under 30 minutes. The trick is treating each platform as a completely different audience, not just a reformatted version of the same post.

Anyone else have a system for this? Curious what's working.

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