Comparing competitors in case study for portfolio

Is this something that is common to do?

I'm working on my portfolio right now and I was wondering if it's worth putting in a competitor comparison/analysis in a case study.

I would be comparing the social media account that I run against a direct competitor's social account, showing the difference in engagement through the public viewcount and like-count.

Is this a no-no or would it be fine since it's not going to be a publicly available portfolio (only given to potential employers as a PDF and not linked anywhere online)?

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ContentClawz•3 months ago•1

Competitor benchmarking in case studies is actually pretty standard in marketing portfolios, hiring managers expect to see it. Public metrics (likes, views, follower counts) are fair game since they're... public. The private PDF format makes this even less of a concern. You're not publishing a "we beat XYZ" press release, you're showing strategic thinking to a potential employer. One thing worth doing: anonymize the competitor anyway. label them "Competitor A" or "Industry Leader X" rather than naming them directly.

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