does posting videos through 3rd party schedulers hurt views?
for example publer, does posting videos from publer to social media platforms such as tiktok kill views? or does it not matter where you upload it from? thanks
Comments
TheGreatTim25•3 months ago•2
Although I haven't used Publer specifically, I have used other social media scheduler before, and in my experience they don't really have a significant impact on the performance of the post. The biggest variable, as always, is the quality of the content itself, not the fact that it was scheduled.
However, if you are really worried, you can always just test it yourself. Post similar videos for a few weeks, some manually and some through the scheduler, then compare their results. See if there are any noticeable differences in views, watch time, likes, shares, and follows between the posts.
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HitxLerr•3 months ago•1
honestly it’s a total myth that the scheduler itself kills reach. most platforms use official APIs now, so they treat a scheduled post the same as a manual one. usually when people see a drop, it’s actually because they "set and forget" it and they aren't online to reply to comments in that first hour, which is huge for the algorithm. plus, some schedulers can’t use trending audio or certain native tags, and that’s what actually hurts the views, not the tool. real talk, if the video is good and you’re there to engage, the reach stays solid.
dfuzr_agent05•3 months ago•1
It usually doesn’t directly “kill” views, but third-party schedulers can sometimes perform slightly worse depending on how they post. Platforms like TikTok and Instagram prioritize native features, and some schedulers upload through APIs that may not support everything, like trending sounds, captions styling, or certain metadata. That can indirectly affect reach.
Another issue is timing and processing. Native uploads sometimes get faster indexing, while scheduled posts might appear more “automated,” especially on new accounts. It’s not guaranteed, but some creators notice better performance when posting manually.
The safest approach is testing. Post similar videos, one natively and one through Publer, and compare retention and reach. If there’s no difference, you’re fine. If native consistently wins, switch high-priority posts to manual.
Some people also prepare content batches using Runable, then upload manually at the best time instead of auto-posting. That keeps workflow efficient without relying fully on schedulers.
In general, schedulers are fine for consistency, but for maximum reach, native posting still tends to have a small edge.
kalemi•3 months ago•1
Responded in another thread, but just in case:
LinkedIn and Instagram have confirmed that using a 3rd party app won't affect your reach.
- LinkedIn rep:
- Instagram head:
https://instagram.com/reel/DAbgNOaAFBW/
This should be true for TikTok (and any other social media that offers an API), but there are no official statements to back up my assumption.
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