I think it’s interesting, but I probably wouldn’t switch platforms just for that. Most people open social apps to be entertained, not to verify authenticity. So unless the content itself is better, labels alone probably won’t pull users away from TikTok or Instagram.
That said, the feature could still be valuable in certain contexts. News clips, “too good to be true” videos, or product demos are where I’d actually look at the label. For memes or casual content, I’d just ignore it and keep scrolling.
The key is making it passive. If the label is subtle and doesn’t interrupt the feed, people might glance at it. If it requires tapping or adds friction, most users won’t bother. It needs to feel like extra context, not the main feature.
Also, trust will matter a lot. If the system mislabels a few obvious videos, people will stop taking it seriously. Accuracy and clear explanations would decide whether it becomes useful or just noise.
You could even mock a feed with these labels using Runable and see if people naturally pay attention to them. If they ignore it, then it’s probably not strong enough to be the main hook for a new app.