Trying to grow an audience for a new product invention, what actually works in 2026?

I’ve recently invented a new product (snag-free earrings designed to prevent ear tearing) and I’m trying to get some traction about the idea on TikTok.

I’m getting views but struggling to convert that into followers and real traction.

For those who’ve grown a product-based audience from scratch:

– What content worked best for you?

– Any creators or brands I should study?

– What would you do differently if starting again

I’d love to get to 10k followers as a sign there’s real interest, but I’m aware that might be a stretch right now. I only started posting properly after securing a provisional patent, so I’m still figuring things out.

Comments

No_Procedure8667•3 months ago•2

views not converting usually means your profile isn't doing the job. someone watches the video, thinks it's cool, taps your name, and then your bio and feed don't make it obvious what they'd get by following. i'd make that really clear, something like "making earrings that don't destroy your ears" or whatever feels right to you

Evening_Hawk_7470•3 months ago•1

Stop selling the earring and start selling the horror story of the torn earlobe that justifies the purchase.

Any_Wrongdoer_2174•3 months ago•1

Starting from zero is a massive grind, and the biggest hurdle is usually keeping up with the content volume needed to get noticed lol. I’m a solo marketer and my stack for this is usually Buffer for scheduling and Runable for all the visual execution. I use Runable to handle images, carousels, and videos all in one place so I'm not jumping between ten different apps. It’s way faster than my old Canva workflow and the output looks professional enough that people actually trust the new brand. Once you stop fighting with design tools, you can actually focus on the strategy and copy that drives the growth. Still testing a few things, but this workflow is what made the volume sustainable for me.

Independent-Ant-7230•3 months ago•1

for product accounts, content that shows the problem clearly usually works better than just showing the product

things like “this is why normal earrings are a problem” or real-life scenarios tend to convert way better into followers

people follow when they get it, not just when they see it

Autopreneur_net•3 months ago•1

If you ICP is women or ladies ( as it seems) start posting image pins on Pinterest and reels on tiktok and instagram.

Just remember, the content must be focused on pains and solutions you offer..keep consistency for at least 3 months and see the magic...

NoOpposite8769•3 months ago•1

Most people grow a new product audience by being very clear on who it’s for and talking directly to that person in every post, instead of just posting “about the product.” Also, consistency and engaging where your audience already hangs out matters a lot more than follower count early on—Reddit in particular is good for testing ideas and getting honest feedback before you scale.

And to make things easier, it helps to have one simple place where people can quickly understand your product (what it is, links, updates, etc.) instead of sending them across multiple posts—some people just use something lightweight like TiinyHost for that.

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Pleasant_Delay_1432•3 months ago•1

Honestly you’re on the right track already, views mean the hook is working, now it’s about converting. What tends to work in 2026 for product-based accounts:

  • Show the problem in action (earrings snagging, pain, etc.) in the first 2–3 seconds
  • Then immediately demo your solution + a quick “why it’s different”
  • Repeat variations of the same winning format instead of constantly changing ideas

Creators/brands worth studying: Ridge Wallet, Blueland, both are great at simple problem-solution storytelling. If starting again, I’d focus less on polished content and more on volume + iteration. Once you find 1–2 videos that convert, double down hard on those angles.

For scaling, some people also use platforms like Cracked (they remix winning ads and push them through AI influencer networks), along with tools like Insense or Billo to get more UGC-style variations without burning out. 10k isn’t a stretch, you’re probably just 1–2 strong content angles away.

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