Would you use an app where you can book an Instagram influencer like ordering food, pick, pay, done?
Honest take? The problem is very real.
Small business owners in India absolutely struggle with this. They either know someone who knows someone, or they slide into DMs and get ignored. No standard process, no pricing transparency, nothing.
But here is where it gets tricky. The demand side is clear. The supply side is harder. Are micro influencers actually willing to list themselves with fixed prices? Many prefer negotiating case by case depending on the brand, brief, and season.
The ghosting problem cuts both ways too. Businesses ghost creators just as much.
What would make this work is trust signals. Verified follower counts, past brand work, reviews from other small businesses. Pricing alone means nothing if nobody trusts the numbers.
The angle that could actually win is going hyperlocal. A cafe in Koramangala does not need a creator from Delhi. Filter by city, niche, and budget under 5000 rupees and that is genuinely useful. Nobody is doing that well right now.
Not a solution looking for a problem. But creator acquisition will make or break it, not the idea.