Nonprofit hot mess

A local nonprofit just looped me in as their operations manager. They also want to improve their social media presence. Their only current avenue is Facebook in which the business owner posts a stream of consciousness up to 10 posts a day.

We are searching for a volunteer to help. To be clear, I'm not looking for a volunteer on this platform. I am hoping that those with more experience can point me to some good reference materials so that I

Can have an honest discussion with the business owner
Can make a good decision selecting either a volunteer or professional

Thank you!

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No_Cake8366•3 months ago•1

The 10-posts-a-day stream of consciousness is actively hurting reach. Facebook throttles accounts that post too frequently because it reads as spam behavior. Step one is getting that down to 1-2 posts per day max.

For the honest conversation with the business owner, frame it as "your message is getting buried by your own volume." Show them the per-post reach numbers. They'll be low because Facebook is suppressing most of them.

Reference materials that actually help for nonprofit social:

Sprout Social's nonprofit guide (free, practical, not salesy).
Buffer's "State of Social" report for benchmarks on what "good" looks like for small orgs.
Canva for Nonprofits gives you free Pro access for design.

For the volunteer search: local university marketing programs often require students to do a semester-long social media project for a real org. Contact the business school directly, not the career center.

A quick-win structure: batch-create a week of posts in one sitting using a template (carousel for educational content, single image for events, short video for impact stories). This replaces the daily stream-of-consciousness habit with something planned.

More like this

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Any people that runs 100 to 10k followers pages (any social media)?

Hey all, I own a business that involves many clients that promote their product, art or website with TikTok (also Instagram, Youtube and Facebook). I want to offer them a way to post their content, or to get content created and posted for them on existing TikTok pages. Basically you got pages in a specific theme (sport, anime, cinema, culture, memes...) and you rent it for a specific period of time. You get paid every month, and all you have to do is basically connecting the account once to our system. You can opt-out anytime you want, you keep the full ownership of the account. That's basically a way to monetize your pages passively. For now I'm doing it myself with my own pages (3 tiktok pages with 500 to 3k followers, and 1 6k subscribers Youtube channel), I made around $800 renting these for less than a month. If someone is interested, please comment or DM!

Everything dying at 300 views for so long before I finally caught the problem

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