Start a new Instagram Account or revive an old one?

I want to start using an Instagram account again under a different name, but it will be doing the same thing (sports posts). Is it better for engagement to start a new account (since I know some social medias push newer accounts to keep them on the app) or repurpose what I had into the new brand. This existing account has negligible followers since it's been inactive for a while, and my posts can be archived, so I would essentially be starting over either way. I was just wondering what the algo would like better. The existing page is also set up as a business account rather than a personal one, and I'd probably change it to personal either way too. Thanks in advance for the help!

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zarpha_x•3 months ago•1

Naya bna lo bhai

Independent-Ant-7230•3 months ago•1

If the old account has negligible followers and has been inactive, there’s not much to “revive.”

In that case, starting fresh is usually cleaner, especially since you’re changing the name anyway. You won’t be carrying any dead audience or past signals.

That said, the boost new accounts get is small. What matters more is how your first few posts perform.

If you keep the old one, you can still rebrand and treat it like new, but there’s no real advantage either way. It mostly comes down to whether you want a clean start or reuse the handle/history.

mahdiezz•3 months ago•1

I think it doesn't really matter, I may be wrong, but that's what I noticed for myself

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