Social post going viral (for us). Now what?

I’m not a marketer, per se. I have experience with it, and a degree in PR/Advertising - but the majority of my career has been in operations.

I recently joined a very small company (literally me and the owner) and I’ve been managing the marketing for a couple of months. An IG/FB reel has gained over 60k views over the last 48 hours. In contrast, we’ve averaged about 1800 views per post since I took over. Posts over the last couple of days have been better than average, but nowhere near the 60k+ views that this one has.

I’m aware that this particular post didn’t have a clear CTA, and is more of an entertaining “how it’s made” post. What I’m struggling with is how to capitalize on that momentum and convert some of this awareness into sales.

Does anyone have any helpful suggestions for me to try? I’d hate for this to be a flash in the pan.

Comments

No_Procedure8667•2 months ago•2

the comment section on a viral reel is basically free market research. screenshot every "where can i buy this", "does it come in X", "is this still available" type comment. those are literally your next 5 reels written for you, people are telling you exactly what the original didn't answer.

also worth knowing the algo window is roughly 5-7 days where IG keeps actively pushing the original, and follow-ups in the same style get a boost from being attached to it. so if part 2 is happening, this week not next. one last thing since the goal is sales, 60k views from cold audience usually converts at 0.05-0.5% to actual clicks. so think 30-300 genuine interested people not thousands. worth setting that with the owner before they see actual numbers and feel let down

Independent-Ant-7230•3 months ago•1

ride the wave, don’t overthink it

first thing, make more of that exact type of content. same style, same vibe, just slightly different angle. don’t switch direction now

then fix the next posts:
add a simple CTA, nothing fancy, just tell people what to do next

also pin a comment on the viral post. something like where to buy, what it is, or a quick call to action. a lot of people miss this

and check your DMs/comments. that’s where actual intent shows up. reply fast

you don’t need a big strategy here, just:
repeat what worked + make it easier for people to take the next step

most people lose momentum because they try something completely different right after going viral

Due-Celebration4882•2 months ago•1

I was in almost the same spot with a small shop and one random reel taking off. What helped me was treating that reel as “episode 1” instead of a one-off.

I chopped it into shorter bits, added a clear “watch part 2 / see how we finish this” in the caption, and posted follow-up reels that answered the top questions in the comments. I pinned the viral one plus a product-focused reel to the top of the profile, updated the bio with a simple “Want one? Tap here” and one clear link, and replied to basically every comment with something human that nudged people toward the site without sounding salesy.

On the site, I made a super simple landing page that matched the reel so people felt like they were in the right place. I tracked what people were asking using Meta comments and Reddit threads; Sprout Social and Later were fine, but Pulse for Reddit actually caught threads where people were talking about our niche so I could join those chats while the reel was still hot.

localhost_101•2 months ago•1

You should check comments, check your DM, that's where to get some questions answered.

Any_Wrongdoer_2174•2 months ago•1

First off, congrats! That adrenaline spike is real haha. The biggest mistake brands make right now is treating a viral post like a finished project. In 2026, a viral hit is actually just "Episode 1." You need to do three "Fast-Follows" in the next 24 hours:

  1. The Remix: Take the exact same hook but change the payoff. If it was a "How it's made" video, make a "Why we make it" video using the same audio/vibe.
  2. The Pin: Pin a high-converting, "boring" product post right next to the viral one. Most people will click your profile; give them somewhere to buy immediately.
  3. The Engagement Bridge: Don't just like comments. Reply to the top 10 with a question that starts a conversation. The algorithm sees that "long-form" interaction and keeps the reach alive for days instead of hours fr.

Ride the wave, but start building the boat for when it settles lol.

Adventurous_Slide334•2 months ago•1

Now you sit back and let the money roll in...

Go on vacation or take that road trip you have been dreaming about

Now that you have a video on YouTube you're set for life

Hour_Wing_2899•2 months ago•1

Make more of the same!

SavageLittleArms•2 months ago•1

now I’d focus on converting attention, not celebrating the spike. respond fast, guide people toward a next step, and look at why that post hit so you can make a second move while momentum is there

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Polish_Girlz•2 months ago•1

Im in digital marketing and its really weak .

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