Client wants to cut organic social because they “can’t see ROI.” How do you guys handle that?

I’m dealing with a client who wants to cut their organic social budget because they “can’t see ROI” and I honestly don’t know how to answer that in a way that feels convincing.

I can show engagement, reach, even some traffic… but none of it really ties cleanly back to revenue, at least not in a way they care about.

So I kind of get where they’re coming from.

For those of you managing clients, how do you handle this conversation?

Are you:

  • trying to connect organic to conversions somehow
  • focusing more on long-term brand value
  • or just accepting that it’s hard to prove?

Would really appreciate hearing how others approach this because I feel like I’m missing something.

Comments

k_rocker•2 months ago•2

Ads build audience, organic build trust.

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Goldenface007•2 months ago•1

How much do they spend on organic posts? lol

Independent-Ant-7230•2 months ago•1

I’ve had this exact conversation and honestly it usually comes down to expectations.

If the client is expecting organic to directly drive revenue like ads, it’s a losing battle. Organic rarely works that way unless the account is already very strong.

What helped me was reframing it. Instead of trying to prove direct ROI, I’d show what role organic is playing in the bigger picture. Things like how many people are discovering the brand, how often they come back, how content supports ads or conversions later.

But also being honest helps. If organic isn’t contributing in any meaningful way for their business right now, cutting it or reducing it isn’t always a bad decision.

Sometimes the real move is either repositioning organic as a long-term play or narrowing it down to content that actually supports revenue instead of posting just to stay active.

LeadingAd6679•2 months ago•1

i’ve seen organic support paid really well. even making production lighter helps, i’ve used Notion for planning and Runable for campaign assets when teams were stretched.

vasjpan002•2 months ago•1

Granite is often radioactive

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