Testing everything but nothing scales. What am I doing wrong?

Been running different campaigns for a while now
Tried Google Ads, Meta ads, influencers, email
Some things work for a bit, but nothing feels consistent or scalable
Every time I test something new, it feels like I’m starting from zero again
I change creatives, audiences, budgets
but results don’t carry forward
Starting to feel like the issue isn’t the platform
but how I’m testing
Maybe I’m changing too many things at once
or not giving enough time
Curious how others approach this
Do you focus more on deep testing one channel
or keep experimenting across multiple channels until something clicks?

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wilzerjeanbaptiste•2 months ago•1

You answered your own question in the post honestly. You're changing too many variables at once, so when something works you can't tell why, and when it doesn't you can't tell what to fix.

The framework that helped me stop doing this: pick ONE channel and run a 90 day test where you only change one variable at a time. Week 1 to 4, lock everything except the hook. Week 5 to 8, lock the hook that worked and change the offer. Week 9 to 12, lock both and change the audience. Boring, but you actually learn something at the end of it.

The other thing is "scalable" usually means a channel where the unit economics work BEFORE you start scaling. If your CAC is $80 and your customer is worth $50, no amount of optimization saves it. So before going deeper on a channel, calculate whether the math even allows it to scale at all. Sometimes the answer is "this channel will never scale for my product no matter how good I am" and that's actually freeing to know.

Multi channel experimentation is fine once you have one channel that works. Until then it's just expensive distraction.

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