Burned out with social media

Hello.

I’m explaining my situation so I can seek help or advice of any type.

I’ve been working as a social media manager/content creator/email marketer/graphic designer/video editor for a year now at a local telecom company (small-medium).

I’m burned out. From the toxic environment with my boss, from the endless complainings, and from the job as it is. I don’t know, but social media is exhausting. More if I’m pressed to develop scripts, create content, record it, edit it, analyze results and trends continually, be chronically online. I’m 26 and I’m kinda fed up, but on the other side, I feel as if it’s my toxic boss and the tension and stress I assume, that I’m feeing like this, because when I consume content in my free time, I feel good, I like it, and I want to become a content creator for myself.

Is it only like this in my company? The telecom sector? Is there any other specialization I could pivot to, less draining mentally?

Any kind of advice is welcomed.

Comments

salarshah-084•2 months ago•2

It honestly sounds like you’re carrying the workload of multiple roles under constant pressure social media itself can be exhausting because the job never really disconnects, but a toxic environment makes it much worse you may feel a lot better in a more specialized or healthier marketing role

Agreeable_Elk4529•2 months ago•2

Before changing careers, try changing environments, you might be fixing the wrong problem

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nocturnal_void00•2 months ago•1

Telecom is notoriously dry and high-pressure, but the real toxic ingredient is the "Generalist Expectation." Small-to-medium companies often don't understand that "video editing" and "email strategy" are two completely different brain states. Switching between them six times a day causes massive cognitive friction.

If you want to stay in marketing but stop feeling like your brain is melting, you need to specialize.

  • Strategy over Execution: Move into Content Strategy or SEO. You tell people what to do, but you don't have to be the one holding the camera or editing until 2 AM.
  • Performance Marketing: If you like the analytics, move into Paid Media (Ads). It's more "logical" and less "emotional" than organic social media.
  • B2B High-Ticket: Skip the "local" businesses and look for B2B tech or industrial firms. The pace is slower, the budgets are higher, and they usually value professional boundaries more than a "hustle culture" telecom boss.

Be careful here. When you're already burned out, trying to "create for yourself" can feel like adding a second job to an already failing system.

Use your current job as a "paid internship" to master one specific skill (like video editing or copywriting) and then quit. Don't try to build a personal brand while your "day job" boss is actively draining your battery.

Formal_Wolverine_674•2 months ago•1

Honestly that sounds more like burnout from doing five jobs at once under a bad boss than social media itself

dhanushganta•2 months ago•1

Honestly you sound burned out from doing like 5 jobs at once more than from social media itself, because scripting, editing, analytics, design, paid ads and trend-chasing nonstop would drain almost anyone eventually

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southie_sweetheart•2 months ago•1

Sorry you're in such a seemingly high-pressure/stress environment OP. I definitely think you should evaluate what exactly it is you find making you "feel good/liking it" when you're consuming content in your free time as opposed to for work purposes/your boss. Whatever that "it" is - lean heavily into that.

Also, I'd suggest looking into SocialShield as a resource to maybe lighten the load at work? Seems like you're made to do the work of more than 3 people and expected to get it done timely as if you were. This site could really help relieve some of the responsibilities your expected to manage. Best of luck OP!

Desperate-Muffin-889•2 months ago•1

That sounds incredibly challenging, juggling so many roles. When I felt similarly stretched, taking short mental breaks helped - just stepping away from screens for a bit. Have you considered discussing workload distribution with your boss or team? It might ease the burden.

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