TikTok Growth stopped

Growth stopped on TikTok.

Hey everyone! First, I go to ASU for Sports Journalism, and have a passion for sports commentary. Last summer, I started a TikTok account where I made videos just talking about basketball. To my surprise, they all did very well and I got 2000 followers in 2 months. It seems that every day my video banged and I would wake up to like 3k+ notifications a day. It continued like this every day and I figured I just had the sauce. Whatever it is, I was killing it. Now, I didn’t put a lot of time in these videos, but wanted to get 10k followers so I could get monetized. This is still the goal. After the summer, however, I got busy with school and stopped posting as much. This kinda killed all traction in my account, but once I started posting again in December, my videos started doing well again, and I probably got 150 followers that month. Not quite was I used to, but solid stuff. I then got busy again and stopped focusing on TikTok. In April, I picked it back up again, and make almost daily videos. Since then, none of my videos break 5k views and all die at like 300 likes, resulting in 0 followers. Is there a reason for this? I actually started making better quality content, but those did not do well. Any advice would be appreciated. Not trying to self promote, but @foxwellmedia on TikTok if anyone can tell me specifically why my account stopped growing, and what I could do to improve. God Bless

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NotCryptoKing•about 2 months ago•1

Your content is good bro but you’re not posting enough at all and it’s not consistent either.

You said you’ve been consistent but you’re not? Consistent to me means everyday. You’ll post 3-4 days straight. Take a week off. Post 2 days. Take 2 weeks off.

You’re not gonna build any audience with that. There is so much to talk about that you’re just not covering? You didn’t talk about how Austin Reaves sucked, the officiating, OKC vs the lakers. You had one video about the lottery and that was it.

You should’ve had “if OKC wins the lottery the NBA is cooked” and like 10 more similar videos like that. Idk what you’re doing, man. Your content is good. You’re just not consistent. You need to post more. Everyday. And talk about more things. Once a day isn’t gonna work for sports content

Far_Move2785•about 2 months ago•1

Man that initial TikTok rush is crazy, i remember hitting that early momentum where every post felt like it just worked. getting 2k followers in 2 months talking basketball as a sports journalism student? that’s legit traction, not luck.

what changed around when the growth stalled? did you keep the same format, same posting time, or did you start overthinking the content once you saw the numbers? that shift from creating for fun to creating for performance kills the vibe real quick.

one thing that helped me when my niche content plateaued was deliberately going against what felt “safe.” started adding controversial takes, bad takes on purpose, even filming in weird places like the gym locker room just to break the pattern. algorithm notices when you stop being predictable.

also worth auditing your last 10 videos that flopped vs the ones that blew up. not just views, check average watch time, drop-off points, and whether you’re hooking in the first 0.5 seconds. sports commentary lives or dies by that opening line.

randomly joined the waitlist for something called Hoox recently, heard it’s an autonomous AI CMO that posts daily on TikTok and Instagram to go viral, puts out daily SEO articles, makes YouTube videos for AI search rankings, and monitors Reddit and X 24/7 to pull traffic from relevant conversations. all of it supposedly compounds together to get customers, plus there’s a Telegram AI agent that apparently handles real-world tasks for you. still waiting to get in but the always-on angle feels interesting. https://joinhoox.com

have you tried going back to exactly what worked those first two months, or are you experimenting with new formats now?

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