I think I accidentally became obsessed with analyzing Instagram accounts
last 2 months my manager got crazy and asked to analyze 3 month content of last year (aprl - may- June ) company account and i was llike WTH
I couldn't refuse cuz it was first month and then it actually turned to be fun (kind of guilt pleasure lol)
i collect data Likes, comments, views, saves, captions… basically trying to understand why some posts worked and others didn’t, posts that bring reach vs posts that bring followers, how caption structure changes comment rates...etc
and now that task actually is making sense to me now whenever I see an account struggling with engagement, my brain immediately goes into detective mode trying to figure out what the data would say and now its bringing results to the account im managing *happy me*