115k followers on tiktok less than 200 followers on instagram

Same exact posts yet my tiktok has blown up and instagram hasn't moved. My niche is Geography and post ~1 min videos of google earth exploring cities/landscapes.

Any advice on how to get my instagram moving?

Comments

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Soumyar-Tripathyabout 2 months ago1

This is really common. This is because of the differences between the "interest graph" and "social graph." TikTok is a pure interest graph. It doesn't matter how many followers you have. If the video is good, then it pushes it to the FYP regardless. IG is very strict and wants you to use the entire platform ecosystem to build trust. The reasons that IG doesn't like your Google Earth niche:

  1. Video Length: 1-minute videos are sometimes too long on IG since viewers scroll faster on IG than TikTok. Cut your best videos to 15-20 seconds with a fast, aggressive hook on IG.
  2. The Watermark: If you download a video from TikTok, then post it on IG without removing the watermark, then IG's algorithm will actively suppress your video. Use a third-party website to remove the watermark.
  3. Ecosystem: IG likes users who interact with the platform more and post Stories. To increase your engagement, post interactive Stories like "Guess which city it is?"
mukeshittabout 2 months ago1

115k on TikTok proves the content itself already works.. So I wouldn’t look at instagram as failure yet. Sometimes platforms just take wildly different amounts of time before the algorithm finally understands the audience for a niche account.

Independent-Ant-7230about 2 months ago1

TikTok and Instagram distribute content very differently now even if the videos are identical. TikTok is much more aggressive about pushing content to strangers based mostly on watch behavior, while Instagram still relies more on relationship signals, shares, saves and existing audience momentum. Your niche also naturally fits TikTok discovery really well because curiosity and exploration content performs strongly in fast-scroll environments. For Instagram, I’d focus more on making the content feel saveable or shareable instead of only watchable. Geography content tends to work better there when it creates reactions like travel inspiration, surprising facts or “send this to someone” moments. And honestly, reposting the exact same edit across platforms sometimes quietly hurts performance because each platform rewards slightly different pacing, hooks and editing styles.

Previous_Editor2419about 2 months ago1

The stolen video thing is actually a clue. It's not your content that's the problem, it's that IG doesn't know your account yet.

When someone with an established account reposts your video, IG already has data on them - engagement history, how long people watch, etc. So it takes a chance. With a new/small account it just... doesn't bother. Seen this happen a lot with cross-platform creators.

Couple things that actually moved the needle from what I've seen: be more active in Stories (even dumb simple ones), leave real comments on bigger accounts in your niche - not "great post!" but actual thoughts. IG notices when people engage back with you.

And try tweaking the hook for IG specifically. TikTok people give you 3-4 seconds, IG is more like 1-2 before they swipe. Same video can flop just because the first frame doesn't stop the scroll)

Little_kitty_2822about 2 months ago1

Totally get this TikTok followers don’t always translate to other platforms. People follow for quick entertainment there, but fewer stick around for long-form or personal updates. Cross-platform growth is a whole different game. And the algorithm needs some time to actually hit.

Top-Committee-2383about 2 months ago1

This is becoming pretty common across creator ecosystems.

TikTok is still one of the best discovery engines for interest-based content. Instagram has shifted much more toward relationship graphs, existing audience momentum, and creator familiarity. The same content rarely performs the same way across both platforms anymore.

A few things that could help:
• Re-edit specifically for Instagram Reels pacing and hooks rather than reposting directly
• Lean harder into carousel storytelling using screenshots/maps alongside video
• Add more personality or commentary because Instagram tends to reward creator connection more than pure informational content
• Use collaborations with geography/travel/history pages to tap into existing audiences
• Optimize your first frame and caption for curiosity, not explanation

Your content format already has strong visual potential. The challenge probably isn’t the niche, it’s that Instagram now rewards identity and community more than pure discovery.

Lovelaughlivelife4about 2 months ago1

Wow ticktock must be the new wave I might have to create one myself! My fb gets more views than my IG it’s weird.

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