Are experts 35+ actually a bad audience for content tools? My team is split

We’re promoting our AI video editing app (scripts, auto-editing, captions, teleprompter) on international market, and we’re stuck in a pretty heated argument 😕

Our marketer’s tells me that experts 35+ are a terrible target and we don’t need to spend money on attracting them. Her reasons:
👉they don’t edit content
👉or they just hire editors
👉or they’re uncomfortable on camera and don’t need our app as they’re not creating videos

My take: 35+ experts are usually the ones with money AND something to say. And they’re exactly the people who would benefit from removing friction (scripts, easier editing, less tech overwhelm).

So If you’re a consultant / coach / expert creating content:
👉Do you film your own videos?
👉Do you edit yourself or outsource?

Genuinely trying to understand if we’re building for a real audience or just convincing ourselves.

Comments

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general010•about 2 months ago•1

Did you test it or is everyone just making assumptions?

Independent-Ant-7230•about 2 months ago•1

I think your intuition is probably closer to reality here. A lot of 35+ experts absolutely do want to create content now, especially consultants, coaches, founders and operators who understand that audience-building became part of modern business leverage.

The issue usually is not lack of ideas or authority, it’s friction: camera discomfort, editing complexity, time consumption, workflow overwhelm and consistency pressure.

And honestly, people with actual expertise are often more valuable customers because they already have monetizable knowledge, existing businesses and clearer ROI expectations compared to younger hobby creators chasing virality.

I also think there’s a huge difference between people who enjoy content creation and people who simply need content creation to become operationally easier. The second group is probably much larger than most social media teams realize.

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