Looking for instagram critique, I just cant get any engagement despite posting every day

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You are treating Instagram like a portfolio of your work rather than a funnel for your personality, and people don't follow brands for product catalogs; they follow them for the story that makes the product worth buying.

Instagram feels impossible now unless one random reel suddenly carries the whole account. Consistency alone barely works anymore

 from what you described, this sounds less like a “you’re lazy or doing nothing” problem and more like a positioning and audience-response problem. A lot of small art/shop accounts accidentally end up creating content that is pleasant but not emotionally or socially compelling enough for strangers to actively engage with. And honestly, medium-effort content is sometimes the hardest category on Instagram because it can feel too polished to be intimate but not polished enough to feel aspirational or highly shareable. The important thing is that people rarely engage just because effort exists behind the post. They usually engage because something creates curiosity, emotion, identity, humor, taste signaling or a feeling they want associated with themselves publicly. And honestly, product photos alone are very difficult growth drivers now unless the product presentation itself feels visually distinctive or emotionally loaded enough to interrupt scrolling.

Posting daily is actually one of the things hurting you, counterintuitively. Instagram's algorithm rewards engagement rate, not volume. If you post every day but only get 2 likes each time, the algorithm learns your content is low-value and stops distributing it. It's better to post 3x a week with content that gets 20-30 saves/comments than 7x with content that gets nothing.

A few things worth fixing specifically for your situation (faceless artist/shop):

1. Process content > product content. "Here's what I made" performs way worse than "here's how I made it." Even a 15-second timelapse of drawing one sticker gets more saves than a polished product shot.

2. Hooks matter more than anything. First frame of every Reel needs to stop the scroll. "I made 47 stickers last month and learned this..." outperforms "new stickers available!"

3. You need saves, not likes. Saves tell the algorithm your content is worth bookmarking. Post things people want to reference later — tips, processes, behind-the-scenes decisions.

Engagement pods with other small artists you mentioned are good, keep that up. But focus the posting energy on fewer, better posts.

posting every day is actually working against you if the content isnt getting traction, the algorithm reads low engagement as a signal to suppress your future posts even more. pulling back to 3-4 times a week with slightly higher effort stuff tends to reset that cycle better than grinding daily.

the faceless "human behind the brand" content is really hard to make land without showing a face tbh, your best bet is leaning harder into the actual product in creative ways, like styling shots, items in use, flat lays with your art as the star. people buy stickers because they want to see exactly what theyre slapping on their stuff, so make that the content itself rather than trying to build a personality around it separately.

You’re not doing everything wrong — it’s more a “cold audience problem” than a consistency problem.

Right now your posts don’t give strangers an instant reason to stop scrolling.

Try shifting to:

• before/after style posts
• relatable artist struggles
• strong POV hooks (“if you like X, you’ll like this”)

That creates instant context + engagement.

don’t underestimate how hard Instagram has become for small creators recently.. a lot of genuinely good accounts are getting buried unless something immediately hooks attention in the first 1-2 seconds.

Try hosting events in your shop, perhaps inviting creative people. Perhaps inviting people from groups where art lovers hang out. You could also host creative afternoons where you can discuss art, have tea, host cosplayers, or invite people who love creative things. You should come up with interesting diversions, such as themed days, ballets, animals in your shop, kittens.

Honestly this sounds less like a posting problem and more like a positioning problem right now.