What happened to just seeing what your mates are up to on instagram

Why has no one built a social media app that just shows you your mates?

I lived abroad for years and Instagram was genuinely brilliant for it. Showing family and friends back home what I was up to, staying connected, feeling less far away. That's what it was built for.

Years later as it evolved it just became an attention seeking machine, so I've deactivated it.

No for you page, no suggested posts, no randoms. Just the people you actually follow, in order.

Would anyone actually use something like this or have we all just accepted the algorithm now?

Feel like the big players are so far ahead, there’s no room for others. Trying to move to a more analog style of life but recognising technology is inescapable, hence this thought coming to mind

Comments

jtrippleo•about 1 month ago•2

I so agree I think those of us on early version of instagram would love to return to the old version and I agree I would be OK with a couple ads here and there I just want to only see those people I choose to follow! Now its like half the posts are suggested or ads. The problem is I think you would need substantial financial backing to try and convert people to another social media app and the giants in the game would do everything in their power to stop that and shut it down. But if I had the right connections and the money to push people onto the new app I would start an old style Instagram.

I have also recently discovered that if you click on the word Instagram at the top of your feed you can go to "following" and that returns your feed to a chronological feed of just those you follow but you can't set that as the default and everytime you go back on Instagram you have to manually put yourself on that feed. I also think that because of the way the app has become most of my friends don't really post about their life anymore which is a shame in itself.

RBTIshow•about 1 month ago•1

Without massive advertising or promo dollars, how would it survive? User pays? Owner pays? Subscription model? Something else?

That’s why everything like IG is fucked - marketing dollars and brands infected everything (not just clear adverts - those #ad influencer posts and brands pretending to be people by making their adverts UGC-style)

So eyeballs is the metric the platforms charge for, and forcing this shit onto everyone instead of letting them see their friends or following content, is how they get them.

Don’t get me wrong - I’d love a platform that did that. But it’s the money, and somebody always has to pay.

mahdiezz•about 1 month ago•1

I think for Instagram, Stories is the place for this right now

and any new social media would have no place in this. Even social media built on algorithms can't compete with these big companies. How do the small ones with only sharing for family and friends and no clear business plan work? I don't think this is realistic in this time we have. It would be nice, yes, but it's not how the real world works.

Junkstar•about 1 month ago•1

This is how most social platforms started. You only saw posts from your connects and you saw them in real time, and sequence. Search was better too for specific info. Algos ruined everything.

PeachEffective4131•about 1 month ago•1

I think a lot of people would say they want this, and honestly I include myself in that group. The original appeal of social media was keeping up with people you actually knew, not consuming an endless stream of content from strangers.

The problem is that chronological feeds and friend-only networks are great for connection but terrible for engagement metrics. The algorithms weren't added because users asked for them, they were added because they keep people scrolling longer. That's why almost every platform eventually drifts in that direction.

That said, I do think there's room for smaller products focused on close relationships. The challenge isn't convincing people they want it, it's convincing them to post there when all of their friends are still on Instagram. The network effect is the real moat, not the technology. If someone cracks that problem, I'd happily use it.

More_Ferret5914•about 1 month ago•1

I think a lot of people would use it... for about a week.

The problem isn't that nobody wants a friends-only feed. It's that the algorithms are ridiculously good at exploiting curiosity and boredom. People say they want to see their mates, then spend 45 minutes watching a guy pressure-wash a driveway in another country.

Ironically, the closest thing to what you're describing is probably group chats. Social media optimized for connection tends to become messaging. Social media optimized for attention becomes... well, Instagram. 😑

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keyUsers•about 1 month ago•1

> Why has no one built a social media app that just shows you your mates?

How do you know that no one built? Have you searched for such app and you haven’t found anything? This is actually a frequent idea among first time startup founders. They create a new app before they learn the importance of the market research.

What do you think about this? https://techcrunch.com/2025/03/27/facebook-debuts-a-revamped-friends-tab-as-part-of-its-return-to-og-facebook/

armandev2•about 1 month ago•1

Instagram is a daring app nowadays

Budget-Lawyer4129•about 1 month ago•1

It became more of showing fake life style

More like this

EVERYTHING ABOUT THE INSTAGRAM ALGORITHM IN 2026

When you post, Instagram doesn't evaluate your content all at once. Distribution is continuous and adaptive. The system is constantly re-ranking your post based on signals it collects over time. Early engagement matters a lot, but posts can pick up hours or even days later, especially Reels. It's not a single batch test. It's an ongoing one. What you need to understand is that the algorithm is always watching the same core signals, and most people are optimizing for the wrong ones. **What actually moves the needle** Instagram's CEO confirmed this year that three signals are driving distribution more than anything else right now. Watch time is number one by a significant margin. Viewers decide within about 1.7 seconds whether to keep watching. If people are dropping off in the first 3 seconds, your post dies. If they make it past 50%, that's a strong signal. If they rewatch, that's explosive. Your retention curve is more important than your like count, full stop. Second is likes per reach, meaning the percentage of people who actually liked your post out of everyone who saw it. This matters more for reaching your existing followers than for growing to new audiences. Third, and this is the one most people are underestimating, is DM shares. When someone sends your post to a friend, Instagram treats it as a stronger endorsement than a like or even a comment. It signals that your content is worth recommending to strangers. Every post should have a built-in "send this to someone who needs it" moment, intentionally. If you're still optimizing primarily for likes in 2026, you're behind. **The format breakdown** Reels are for reaching new people. Carousels and photos are for your existing followers. Stories are for keeping those followers from leaving. They're not interchangeable. They serve completely different purposes in the algorithm. Carousels are underrated right now. Instagram does re-rank posts over time, which means a carousel that didn't land on the first impression can get another shot. The takeaway: make every slide worth stopping on, not just the first. Stories aren't optional if retention matters to you. Accounts that post consistently to Stories see meaningfully fewer unfollows. Stories keep your existing audience warm while your Reels pull new people in. **What you should actually be doing** Forget posting volume targets. Quality is the prerequisite. High frequency with low quality lowers your retention metrics and actively hurts your distribution. Run this instead: Every day: one high-quality Reel with a hook in the first 2 seconds and a clear share trigger built in, plus 3 to 5 Story frames to stay visible and keep your audience connected. Three to four times a week: a carousel optimized for saves and shares, something educational, useful, or worth returning to. Every single post should pass three checks before it goes out. Does the hook land in under 2 seconds? Is there one clear idea? Is there a reason someone would send this to a friend? **On niche consistency** Your last 9 to 12 posts define how Instagram categorizes your account. The algorithm rewards tight topic focus and punishes accounts that drift between unrelated content. Whatever angle you've built your account around, stay in it consistently. It's not about being in a broad niche. It's about having a distinct point of view within one. A hundred fitness creators exist. Only a few have a perspective that's immediately recognizable. That's the real differentiator. **Where I've seen this work** I grew from 100 followers to 360k using these principles. Grew 10+ accounts from 0 to 10k and sold most of them. The process was the same every time: understand what the algorithm is currently rewarding, make content that earns retention and shares, stay consistent for months not weeks, and adjust based on what the data tells you. It's not exciting. It's a system. Systems win. **TLDR** This post blew up last time so I'm bringing it back with answers to the most common questions I got. Before anything else, few things I wish someone told me earlier: 1. **Consistency** is the only thing that actually matters. I know everyone says this and everyone ignores it. That's literally why most people fail. The people winning are not smarter than you, they just didn't quit. 2. Video quality matters more than most people admit. Drop CapCut, get Adobe Premiere or hire an editor. Skip Fiverr, find editors in **Discord communities** instead, way cheaper and actually good. 3. Stop wasting hours on scripts, hooks, and hunting for content ideas manually. I use **SocialHunt** for all of that. You can train it on viral content in your niche and it handles the research and scripting side so you can just focus on filming. 4. Use **Superflow** to handle distribution, workflows, and repetitive ops. If you’re doing things manually, you’re capping growth.

3 months ago
255

Any people that runs 100 to 10k followers pages (any social media)?

Hey all, I own a business that involves many clients that promote their product, art or website with TikTok (also Instagram, Youtube and Facebook). I want to offer them a way to post their content, or to get content created and posted for them on existing TikTok pages. Basically you got pages in a specific theme (sport, anime, cinema, culture, memes...) and you rent it for a specific period of time. You get paid every month, and all you have to do is basically connecting the account once to our system. You can opt-out anytime you want, you keep the full ownership of the account. That's basically a way to monetize your pages passively. For now I'm doing it myself with my own pages (3 tiktok pages with 500 to 3k followers, and 1 6k subscribers Youtube channel), I made around $800 renting these for less than a month. If someone is interested, please comment or DM!

3 months ago
222

Everything dying at 300 views for so long before I finally caught the problem

I've been absolutely obsessed with short form content for the last two years. Like people have staged actual interventions about my health level of obsessed. I'm talking 11-14 hour days breaking down what separates successful videos from failures, experimenting with different hook variations, rewriting scripts until my brain hurts, testing every editing approach I could possibly get my hands on. Why this level of obsession? Because I'm absolutely certain short form video is the backbone of everything right now. Growing followers, selling anything, generating opportunities, creating brands from nothing. Every part of it depends on whether you can hold someone's attention for 30 seconds. But here's what nearly made me quit entirely: despite the constant daily grind, nothing was hitting. I'd pour 7-8 hours into crafting one video only to watch it crash at 300 views. Tried every tactic from every person claiming to have figured it out. Bought their courses. Applied their "proven" methods. Still going nowhere. I seriously started thinking maybe I'm just not the type of person who can make this work. Like maybe there's some fundamental ability I'm completely lacking. Then something clicked. I'm grinding constantly, but I'm operating completely blind. I don't actually know what's broken. I'm essentially just trying random things hoping something eventually works. So I stopped hunting for some mythical viral code and started analyzing actual data. Analyzed my last 50 videos second by second, documented every retention drop, and discovered 5 consistent patterns that were systematically killing my performance: 1. **Vague mysterious hooks are totally invisible** "This will transform you..." gets scrolled past every time. But "I used resistance bands for 55 days and my shoulder mobility actually decreased" stops people mid scroll. Specific concrete details destroy vague teasing without exception. 2. **Seconds 5-7 are where everything gets decided** Most viewers leave between 4-7 seconds if you haven't proven it's worth watching. I was creating slow buildups like a complete amateur. Now my strongest visual or most compelling number arrives exactly at second 5. That's where the hook that genuinely holds people. 3. **Any gap beyond 1 second absolutely kills your retention** Tracked this obsessively, anything past 1.2 seconds makes people think the video stopped. What feels like natural comfortable pacing to you reads as complete dead time to someone scrolling. Cut significantly tighter than feels normal. 4. **Visual variety is absolutely critical** If nothing changes on screen for more than 3 seconds, attention vanishes without warning. I started constantly rotating camera angles, cutting to b-roll, moving text placement, literally anything to maintain constant visual movement. Went from losing 50% at the halfway mark to keeping 70%. 5. **Rewatch rate is dramatically more important than most people realize** Videos people watch more than once get pushed exponentially harder by the algorithm. Started planting subtle details that aren't obvious first viewing, editing faster, adding elements worth discovering on rewatch. Rewatch percentage jumped from 8% to 31% and reach went completely through the roof. Honestly the biggest shift was abandoning all guesswork and actually measuring what was happening at every second. Came across this one app that goes way beyond showing where people drop off, it literally tells you why and exactly how to correct it. That's when everything transformed. Went from averaging 300 views to hitting 18k in about 4 weeks. Regular analytics show you people are leaving. This one shows the exact second, the actual reason, and what to adjust before your next post. If you're uploading consistently but stuck below 1k views, your content isn't the problem. You just don't know what's genuinely working versus what you assume is working. Listen, I'm sharing this because breaking through was honestly one of the hardest things I've tackled. I really wish someone had just explained exactly what needed fixing when I was stuck there. Would have saved months of confusion and doubt. So that's what I'm doing now for anyone who needs it.

4 months ago
221