Advice - HELP from a Social Media Engagement Intern

I'm a social media intern at a children's education company and I'm trying to get better at community engagement specifically in this niche.

Our content is aimed at kids (stories, characters, learning activities) but the people I'm actually engaging with on social media are parents, teachers, and homeschool families not the kids themselves.

A few things I'm genuinely curious about:

- What kinds of posts or comments actually get parents/educators to stop scrolling and engage?

- Are there subreddits, Facebook groups, or communities you've found genuinely active for this audience?

- Is it better to lead with educational value, or does the fun/character side of kids' content resonate more with adult decision-makers?

- Any engagement mistakes you've seen children's brands make that I should avoid?

I'm not here to promote anything just trying to learn from people who've been in this space longer than I have. Would love to hear what's worked (or flopped) for you.

Comments

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Evening_Hawk_7470•about 1 month ago•1

Sell guilt-free quiet time to parents and prep-free resources to teachers, because you have to solve the adult's problem before you can reach the child.

wesdacar•about 1 month ago•1

For parents/teachers, I’d think less in terms of “engagement tactics” and more in terms of “what would they save or forward to another adult?”

A few formats I’d test:

  • quick activity ideas they can use today, not someday
  • “common mistake / better way” posts around learning, reading, attention span, etc.
  • prompts like “what worked with your class/kid?” rather than generic “thoughts?”
  • simple printable/checklist-style posts, even if the post itself is just a preview
  • behind-the-scenes of how a character/story/activity is designed, since educators like seeing the learning intent

For commenting, I’d avoid sounding like a brand account trying to be everywhere. Pick a few communities where parents/teachers are already asking questions, answer specifically, and don’t link unless it’s genuinely requested. The trust-building part matters more than volume.

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