Agency owners: What would you charge a Tier-3 Indian hospital for social media, SEO, website management, and video production?

I'm pitching my first hospital client in a Tier-3 city in India.

Scope includes:

1.Social media management

2.Reels and video production

3.Website management/development

4.SEO

5.Performance marketing (outsourced)

There will be on-site content shoots with doctors each month.

For those who have worked with healthcare clients, what monthly retainer range would you quote for this scope?

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gptbuilder_marc•about 1 month ago•1

Healthcare clients in Tier-3 cities run very differently from metro clinics on pricing expectations. The scope you described including on-site shoots and performance marketing would typically anchor between 40,000 and 65,000 INR monthly but your first deal might be better structured as a pilot with lower retainer plus deliverable rates to reduce their perceived risk.

wesdacar•about 1 month ago•1

I'd avoid quoting this as one flat "social media package" because the scope has very different cost drivers.

For a first hospital client, I'd break it into a pilot so they can say yes without feeling locked in:

  • Base retainer for planning, account management, monthly calendar, reporting
  • Fixed content day fee for on-site shoots with doctors
  • Separate deliverable count for reels/videos, because revisions in healthcare can eat time
  • Website/SEO maintenance as a defined monthly scope, not unlimited changes
  • Paid media management as a percentage or fixed fee, but keep ad spend separate

Healthcare also needs more review time than normal businesses. Doctor availability, compliance concerns, patient privacy, approvals, and "can we say this?" edits all add friction. Price for that coordination, not just the posts.

If this is your first one, I'd rather pitch a 60-90 day pilot with a clear deliverables table than try to maximize the retainer upfront. If they see fewer missed shoots, cleaner approvals, and better local search/social consistency, expanding the scope later is much easier.

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