Should I start a new tiktok account for a new niche, or use the one I already have?

Hi! Back in 2020 I started a tiktok account and got something around 12k followers in a very short span of time (as in, one viral video got me over 10k and then the next 2k happened in the following weeks). I posted for fun, but when I started a difficult job I quit doing videos alltogether.

Then, I got into talking about anime in 2023, but that didn't go anywhere. Now I am finally investing to start an account talking about the niche I really want to dive into: Tabletop RPG game.

Aside from all the insecurities about starting something, I don't really know if I should start a new account or if I should just use the olde one, that still has 12k followers, and slowly start shifting the focus.

What do you think guys? New account or just using the old one?

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wesdacar•30 days ago•1

I’d probably test the old account before abandoning it, but I wouldn’t do a hard pivot overnight.

The useful question is not “are the 12k followers still valuable?” It’s “does TikTok still know how to find people who respond to you?” A dormant/off-niche audience can be noisy, but it is not automatically a death sentence.

What I’d do:

  • Keep the old account and make 5–10 very clear tabletop RPG posts, not half-anime/half-RPG bridge content.
  • Update the bio, pinned videos, and profile name so a new viewer immediately understands the new topic.
  • Watch profile visits, follows per view, comments from actual TTRPG people, and whether later videos get shown to the right audience.
  • If the old followers ignore it but new viewers follow/comment, keep going. The account is relearning.
  • If every post gets pushed to the wrong crowd and dies with no TTRPG signals after a real test, start fresh.

Starting new feels cleaner, but it also means throwing away any account history and proof that you can make watchable videos. I’d only do that after the old account fails a focused test.

ThickD769•29 days ago•1

I’d probably start fresh if tabletop RPG is the niche you actually want to build long-term.

12k followers sounds valuable, but if most of them followed for old viral/random content, they may not react to TTRPG posts. That can make the pivot feel dead even if the new content is decent.

You could still use the old account to test 3-5 tabletop posts. If actual TTRPG people comment and engage, keep going there. If it’s mostly silence, make a clean account with one clear signal: same niche, same viewer, repeated formats.

Old audience size matters less than audience match.

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