How to get traction/engagement?

Hey friends,

What's the current trick for getting engagement on platforms and the algorithm to work for you? I have 30k on tiktok but will get 50 views. I have 4k people on both my personal and 4k on my business FB page, I will get 3 likes and 100 views.

I don't feel like it's because my content sucks (they are usually creative show flyers,) I just feel like the algorithm has changed so much and it's tough to get organic reach these days. Do I need to pay to promote? How do I push it out? I'm a full-time musician. I play locally every single week. I've tried some chatGPT suggestions but those didn't help either. I'm at a loss here.

TIA

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wesdacar•28 days ago•1

For a local musician, I would not treat this like a generic algorithm problem. Show flyers are useful information, but they usually do not give people much reason to stop scrolling unless they already know you.

A few things I would try before spending much money:

Turn each gig into 5 to 7 pieces of content instead of one flyer. Short rehearsal clip, 10 seconds from last week’s crowd, “song I’m testing this Friday,” load-in/setup, the venue vibe, and a next-day recap.
Lead with sound or a human moment, then put the show info second. A flyer can be the last frame, not the whole post.
Tag and coordinate with the venue, other artists, bartenders, local photographers, and regulars. Local reach often comes from overlapping small audiences, not one big push.
Make the first line location-specific. “Playing downtown Dayton Friday” will pull a more relevant audience than a generic caption.
If you boost, do it narrowly: small radius, upcoming date, one strong clip, not a static flyer.

I’d judge success by saves, profile clicks, and people mentioning the post at the show, not just likes. For local music, 100 views from the right city can be worth more than 5,000 random ones.

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