i’m wondering if my phone is enough or i should upgrade to something like the dji pocket.
i usually use my phone when recording events, pr packages etc but the quality isn’t the best imo (i have the latest iphone but still).
i’m wondering if i should upgrade to a proper camera, what are all the influencers using??
dji pocket is genuinely worth it for stabilization and quick handheld footage, latest iphones have great sensors but the stabilization and audio on a pocket gimbal camera is a noticeable step up for events specifically.
most influencers actually use a mix, phone for quick stories/casual content, dedicated camera (pocket, insta360, or mirrorless like sony a7 series) for anything that needs to look polished. lighting often matters more than camera upgrade for indoor content though, worth checking that before spending on hardware.
Obligatory not an influencer, but a friend of mine runs her ecommerce brand + social media with just her phone, and it's not an iphone. The quality comes out pretty well, though she spends a lot of time in setup/lighting etc.
That's for a more static setup though. Getting a small camera might make sense for events and less perfect filming conditions
If you have the latest iPhone, I would not upgrade yet unless you know exactly what problem the camera is failing to solve.
For events and PR packages, the bigger gains usually come from:
The DJI Pocket starts making sense if you film while walking a lot, need smoother movement, or want something less distracting than holding up a phone. But if the issue is "quality" in normal indoor/event lighting, I would test light + stabilization first. Cheaper and you will still use those even if you buy a camera later.
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If you already have the latest iPhone, I wouldn't rush to buy another camera. I'd invest more time in lighting and editing first. A lot of creators and brands are shooting content on their phones these days. In most cases, good lighting and editing will improve your videos more than upgrading your camera.
I can count on my Fingers how many times I've used my DJI Pocket. I'm 90% iPhone, 10% GoPro
Honestly, if you have the latest iPhone, I'd look at lighting and audio before buying another camera.
I've seen creators with expensive setups produce worse content than someone with a phone and good lighting. Most of the time when people say the quality isn't there, it's actually a lighting, stabilization, or editing issue.
The DJI Pocket is great for events and moving shots, but I wouldn't expect it to magically make your content better. The biggest upgrade for me was learning how to shoot better, not buying more gear.
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I've been absolutely obsessed with short form content for the last two years. Like people have staged actual interventions about my health level of obsessed. I'm talking 11-14 hour days breaking down what separates successful videos from failures, experimenting with different hook variations, rewriting scripts until my brain hurts, testing every editing approach I could possibly get my hands on. Why this level of obsession? Because I'm absolutely certain short form video is the backbone of everything right now. Growing followers, selling anything, generating opportunities, creating brands from nothing. Every part of it depends on whether you can hold someone's attention for 30 seconds. But here's what nearly made me quit entirely: despite the constant daily grind, nothing was hitting. I'd pour 7-8 hours into crafting one video only to watch it crash at 300 views. Tried every tactic from every person claiming to have figured it out. Bought their courses. Applied their "proven" methods. Still going nowhere. I seriously started thinking maybe I'm just not the type of person who can make this work. Like maybe there's some fundamental ability I'm completely lacking. Then something clicked. I'm grinding constantly, but I'm operating completely blind. I don't actually know what's broken. I'm essentially just trying random things hoping something eventually works. So I stopped hunting for some mythical viral code and started analyzing actual data. Analyzed my last 50 videos second by second, documented every retention drop, and discovered 5 consistent patterns that were systematically killing my performance: 1. **Vague mysterious hooks are totally invisible** "This will transform you..." gets scrolled past every time. But "I used resistance bands for 55 days and my shoulder mobility actually decreased" stops people mid scroll. Specific concrete details destroy vague teasing without exception. 2. **Seconds 5-7 are where everything gets decided** Most viewers leave between 4-7 seconds if you haven't proven it's worth watching. I was creating slow buildups like a complete amateur. Now my strongest visual or most compelling number arrives exactly at second 5. That's where the hook that genuinely holds people. 3. **Any gap beyond 1 second absolutely kills your retention** Tracked this obsessively, anything past 1.2 seconds makes people think the video stopped. What feels like natural comfortable pacing to you reads as complete dead time to someone scrolling. Cut significantly tighter than feels normal. 4. **Visual variety is absolutely critical** If nothing changes on screen for more than 3 seconds, attention vanishes without warning. I started constantly rotating camera angles, cutting to b-roll, moving text placement, literally anything to maintain constant visual movement. Went from losing 50% at the halfway mark to keeping 70%. 5. **Rewatch rate is dramatically more important than most people realize** Videos people watch more than once get pushed exponentially harder by the algorithm. Started planting subtle details that aren't obvious first viewing, editing faster, adding elements worth discovering on rewatch. Rewatch percentage jumped from 8% to 31% and reach went completely through the roof. Honestly the biggest shift was abandoning all guesswork and actually measuring what was happening at every second. Came across this one app that goes way beyond showing where people drop off, it literally tells you why and exactly how to correct it. That's when everything transformed. Went from averaging 300 views to hitting 18k in about 4 weeks. Regular analytics show you people are leaving. This one shows the exact second, the actual reason, and what to adjust before your next post. If you're uploading consistently but stuck below 1k views, your content isn't the problem. You just don't know what's genuinely working versus what you assume is working. Listen, I'm sharing this because breaking through was honestly one of the hardest things I've tackled. I really wish someone had just explained exactly what needed fixing when I was stuck there. Would have saved months of confusion and doubt. So that's what I'm doing now for anyone who needs it.