Why does low effort content do so well on tik tok?
A big trend in tik tok right now is “yap” content. Most of it is people laying bed, sometimes not even dressed, or talking with very weird unfaltering angles. It’s so odd. I guess it’s “relatable” of whatever, but come on when it comes to bigger creators? Like they are playing people. Lying in bed with the flashlight in your face dosent make you relatable at all.
I mean I watch some of them and enjoy them, but it’s so weird that that’s what preforming best at the moment.
