[HIRING] Hi everyone,
I'm a solo female founder building MOOD. — a period + skin tracker app for desi gen-z (14k+ downloads, on-device privacy, AI skin scanning). I also help run a dental clinic, Smile by Rosewood. Starting dental school in August so I genuinely cannot keep doing all the content alone anymore.
Looking for a part-time content manager for 3 Instagram accounts:
- u/mood._india (femtech, hinglish, desi gen-z)
- u/mood._irl (same product, US gen-z audience, fully English)
- u/smilebyrosewood (dental clinic)
IMPORTANT: You need to be able to make BOTH desi-coded content AND US-coded content. This is non-negotiable. Two different audiences, two different voice/format languages.
For u/mood._india → bollywood references, antakshari format, hinglish wordplay, desi gen-z internet culture
For u/mood._irl → US gen-z humor, notes app reels, therapy-speak, US references, fully English
If you only know one well, this role isn't a fit.
**What you'd do (~20 hrs/week):**
- Post content I create (graphics, reels, carousels) on schedule
- Create new content from scratch in Canva (carousels, photo reels, screenshots)
- Track weekly analytics + tell me what's working
- Maintain content calendar across all 3 accounts
- Caption writing in English AND Hinglish
**What you don't handle:**
- DMs and comments — I do those personally
- Strategy decisions — I make those
- You execute, I direct
**Looking for someone who:**
- Strong Canva (mandatory)
- Fluent English (mandatory) + Hinglish (mandatory)
- Bicultural fluency — actually consumes both desi AND US internet content
- Can switch voice/format between the two without losing brand identity
- Self-directed, async, has own laptop + good internet
- Bonus: reels editing (CapCut / InShot), femtech / wellness / beauty content background
**Details:**
- ₹22,000/month
- ~20 hrs/week, remote
- Performance bonus if accounts hit growth milestones
- Need you onboarded by mid-July (before dental school starts)
**To apply, DM or email [email protected] with subject "Content Manager Application" and include:**
-
3-5 content samples — please include BOTH desi-coded and US-coded examples if you have them. If you only have one, tell me how you'd approach the other.
-
IG handles of accounts you've managed (if any)
-
Pick one post on u/mood._india AND one on u/mood._irl. Tell me how you'd improve each. (This is how I screen for bicultural ability.)
Real role, real budget. Not "exposure," not unpaid. Please don't DM "interested!" with no portfolio — those won't get a response.