Should I start a new TikTok account after changing niches?

Hi everyone,

My TikTok account is less than a year old and has around 900 followers. I originally posted mindset and motivational content for about 4 months, then took a 3 month break.

About 2 weeks ago, I switched niches completely and now post architecture, interior design, home decor, and DIY content. I've archived my old videos and posted 8 videos in the new niche so far. One reached 5.5K views, while the others are getting around 200 to 500 views.

Would you keep posting on the current account or start a new one? Could the old niche and audience be hurting my reach, or will TikTok eventually relearn who to show my content to?

Has anyone here successfully switched to a completely different niche?

Thanks! 😊

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wesdacar•15 days ago•1

I would keep the current account for another 30 to 45 days before starting over. Eight posts is not much signal, and the 5.5K video suggests TikTok can still find the right audience when the topic clicks. The bigger issue is probably follower mismatch, so judge it by new-viewer retention, saves, profile visits, and follows from the new niche rather than total follower count. If you start posting consistently around one clear angle, like small-space DIY or architecture breakdowns, the old audience should matter less over time.

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