The posts getting the more engagement aren't always the ones generating business

I have been spending a lot of time looking at founder content on LinkedIn recently.

One thing I keep noticing is that the posts getting the engagement are not always the founder content posts that generate the most business for the founders.

The founders who seem to attract the meaningful conversations usually share specific experiences instead of generic advice.

They talk about problems they faced as founders.

They start conversations of broadcasting their expertise as founders.

My takeaway from looking at founder content is that people engage with insights. They trust experiences of the founders.

For those people who are managing founder-led content I was wondering if you have noticed something with the founder content you are managing.

What type of founder content has actually generated business results, for you from the founder content you have been managing?

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wesdacar•14 days ago•1

I've noticed the same split. The posts that turn into real conversations usually have a clear buyer problem, a specific moment, and a point of view. Generic lessons get nods. Specific stories give someone a reason to say, "that is exactly what we are dealing with."

For founder-led content, I would track private replies, qualified profile visits, booked calls, and repeat language from prospects more closely than likes or broad comments. A post with 12 reactions and 2 strong DMs can be more valuable than a big engagement post that only attracted other creators.

The best pattern I have seen is: messy situation, what the founder tried, what surprised them, what they would do differently. It feels less like broadcasting expertise and more like giving prospects proof of judgment.

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