Should I make a new TikTok if changing niches?

Back in the day (aka before kids lol) I was a nail tech. I had decent following on instagram and had started posting a couple nail videos on TikTok. Mostly just “watch me do my nails” videos. I only posted 3 of those but each one got 1.5 - 2.5k views and over a hundred likes per post. Then around the same time, I got pregnant with my first kid, developed really bad HG so I was puking all the time, and had to stop doing nails, so obviously in turn I stopped posting to my socials. This was about 2 years ago that I stopped posting nail content. My TikTok only had like 90 followers but I kept using it through the years to watch videos.

I’m a mom of 2 now and I recently started posting to TikTok again but within a new niche on the same account. I’ve transferred over to lifestyle, vlogging type of videos. I don’t want to be tied down to one specific niche. I just want to be me lol. I’ve mostly just posted motherhood videos, babywearing videos/tutorials, home birth stuff, kindle/book vids, but my views are very low. Like all my videos except one home birth vid and one babywearing tutorial only have 40-50 views which I find very strange. I want to be able to post whatever I want - mostly motherhood stuff and booktok stuff, but I also want to post GRWMs, styling my body videos, shoe collection, rants (lol), recipes, nail content every now and then (I still do my own nails), etc.. I guess I’m just wondering if TikTok is punishing me and I need to make a new account lol? I didn’t post for about 2 years but now I’ve posted almost every day for a month and my first few vids had normal type of low views (100-200) but after those it dropped down to 40-50 views per vid. I don’t know whether to keep grinding on this account and try and get my reach up, or whether I should make a brand new account in general. What do yall think? Any advice?

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thepandancake•6 days ago•1

Yeah confusing the algo is not gonna go well. It’s a hassle but you have to be consistent to grow it

Old_Concentrate_4622•6 days ago•1

I’ve had a positive experience with using the same account in a different niche and tbh I would think that nail art would play into lifestyle really well. FWIW I also took extended breaks from Tiktok without a problem (I don’t remember exactly but probably low views at the restart point but seems like you’re past that).

If I were you, I’d definitely create a brand new account, pre-niche it by only watching/ engaging with lifestyle content that fits what I want to do. Then I’d post brand new videos there to see if there’s a difference… I mean, it can’t hurt and its definitely worked for others in the past.

Ilogambino•6 days ago•1

Yes, and switch to shorts.

ayecl•6 days ago•1

I would not start over only because the niche changed. First run a 30-day test on the existing account.

Pick three lanes and make them obvious: motherhood/lifestyle, books/home, and occasional nails/art if that still matters to you. Give each lane the same basic structure: clear first second, subject in the caption, and one repeatable series idea.

If one lane starts getting saves/comments and the others stay flat, you have your direction. If everything stays stuck after consistent testing, then a fresh account may be worth trying. A new account is not a strategy by itself. It just removes some old audience mismatch.

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