Look for advice about monetization

Hey everyone,

I'm looking for some honest advice from people who have experience monetizing social media pages.

I run an Instagram page with over 50k followers, and millions of monthly views. The page has been growing consistently, and I've even had a few brands reach out to me.

The problem is... I've made no money from it.

My content is a bit unusual. I don't create traditional videos where I'm on camera. Instead, I find viral moments from around the internet and transform a key frame into an illustrated "iconified" version. The transformation is my own creative work, but the original clips are existing viral videos, so my format is pretty specific.

Because of that, I've struggled with sponsorships. One mobile game brand reached out, but their campaign required dedicated gameplay videos that didn't really fit my content. I've also tried offering commissions in the past, but they never really took off.

At this point I'm trying to figure out what my page is actually best suited for.

Some questions I have:

  • What types of brands would realistically be interested in this kind of page?
  • Should I be focusing on sponsorships, digital products, affiliate marketing, or something else?
  • Are there creator platforms or agencies that you'd recommend?
  • Is there something obvious I'm missing?

I'm not looking for shortcuts I know building a business takes time. I just feel like I have a page that's getting a lot of attention, but I haven't figured out how to turn that attention into income.

I'd really appreciate any advice from people who've been in a similar position or work with creators.

Thanks!

Comments

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FarzadMGN6 days ago1

The problem isn't audience size — it's a format mismatch with how most brand deals are structured. Standard sponsorships expect creators who can integrate products into their content. Your iconification process doesn't bend around a product placement, so you keep getting offers that don't fit.

Two paths that match what you're actually building:

Sell the skill, not the audience. The iconification style is a productizable creative service. Entertainment brands, sports accounts, streaming platforms — they want illustrated moments for their own social presence. You're already doing it for free with viral clips. Custom versions for brands at $200-400 per piece is realistic, and your portfolio is already public.

Digital products over sponsorships. Your followers are there because they love the aesthetic. They're a strong signal that people want to learn the technique. A style tutorial, brush pack, or process breakdown sells to that exact audience without needing a brand intermediary.

Puzzled-Capital87006 days ago1

The "brands reach out but nothing fits" thing is a positioning gap, not an audience gap. Right now you're letting the brand define the deal (their game, their format) instead of selling the thing you actually do. Your product isn't sponsored posts, it's the iconified transformation. Once you frame it that way, the buyers change.

Who actually fits your format:

  • Entertainment, streaming, sports, and music accounts that need art for their own feeds. They already post viral moments. You turn one into a signature illustrated frame. That's a commission, not a sponsorship.
  • The original creators and pages whose clips went viral. A lot of them will pay for the iconified version to repost.
  • Anyone running a launch who wants a "moment" illustrated instead of another stock graphic.

On commissions not taking off: that's almost never a demand problem, it's a funnel and pricing problem. If the offer lives in a highlight nobody taps, or the price isn't visible, people scroll past even when they want it. Pin one post: here's what I make, here's the price, here's how to book. Make it one tap.

On pricing, separate two things so you don't undercharge: the work itself (making the piece) and usage (if they run it as an ad or license it, that's a separate line, not a tip). I undercharged for years by bundling those together. Don't.

And stop waiting on the inbound. DM 5 accounts that fit this week with one line: "I turn viral moments into iconified art for your feed, want one of yours?" and attach your best piece. Your portfolio is already public, so it's the whole pitch.

The digital product angle someone else mentioned is right too. A preset pack or a short "how I iconify" tutorial sells to the exact people already following you for the look.

Ilogambino6 days ago1

First of all, wtf is your IG page? Over 50k followers, I’ll pay you to drop a promo what on earth.

thinkvideoca5 days ago1

you could post dedicated stories without alienating your audience. You need to reach out, they won't come to you. if you search for influencer agencies and use your page as a door opener, brands will reach out for you to make content for their pages. you won't even have to post it. It's call UGC.

ayecl4 days ago1

I would stop thinking of it only as a page that needs sponsors and start packaging the thing people already value: the transformation style.

A simple offer ladder could be:

  1. Paid custom transformations or commissions.
  2. Licensing the style for brands or creators.
  3. A recurring series sponsored by a brand only if the format stays intact.
  4. A small digital product or template pack if the audience keeps asking how you do it.

The key is not taking the first random sponsor. Protect the reason people follow the page, then build offers around that.

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