We replaced our lead capture form with a phone number.... and it unexpectedly increased qualified conversations

We have been running lead gen campaigns on social for B2B for a few years now, and like most people, our landing pages always had the same flow.... ad >> landing page >> form >> wait for someone to get back.

2 months ago, we tried something different.

Instead of asking visitors to fill out a form with their name, company, email and phone number, we simply asked them to call us.

Initially, I thought convos would drop because calling feels like a bigger commitment than filling out a form.

The exact opposite happened.

A surprising number of people would rather spend two minutes on a call than fill out another lead form and wait for someone to respond a few hours later. Most callers had the same handful of questions.... pricing, whether we worked with businesses of their size, implementation timelines, integrations, etc.

2 make sure we weren't tied to the phone all day, we set up an AI voice agent using dialnote. It honestly took less than five minutes to train it on our product, pricing, FAQs and the type of conversations we wanted it to have. Now it answers those initial questions automatically, qualifies the caller and tries to book a meeting with the team if there's genuine interest.

It's obviously not replacing our sales team, but it's become a really good first touchpoint, especially outside business hours.

Anyone else here has experimented with replacing forms with inbound calls, or even giving visitors both options. I'd always assumed forms were the lowest friction option.... now I'm not so sure.

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Olivia_at_Kudzu•3 days ago•1

I've found similar success when it comes to social media. For one of our clients, we started using CTAs that are just to call our office instead of contact us pages on their website. It's harder to track if they came from social media that way, but they have been getting more calls since we started doing that. It helps that they also have a really great customer service reputation as well.

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