How to start social media today when each niche is so saturated?

Hi all! Hoping to get a discussion going maybe even get some ideas from people who have been successful on their social media journey.

A little about me, i am an immigrant girl in canada. I speak 4 languages - english, hindi, spanish and french. I used to post a lot on social media during 2018-2022 and at one point i had 20k followers on tiktok. I used to post some skits, acting videos on voice overs, makeup, fashion etc but things were much easier back then. People are so creative these days and the viewers lack the attention span today.

I want to know how to start, what to do or what my niche should be that makes others interested. The issue with me is that I am too shy to speak in front of camera, ever since Covid I gained quite a bit of weight which has affected my confidence and hence I feel insecure. Maybe there are others in the same boat as me. Of course I am on the journey to work and improve myself hence, the thought of getting back to social media.

I would love to get any opinions on this. Please be kind.

Thank you.

Comments

wesdacar•about 3 hours ago•3

Your edge probably is not “makeup” or “fashion” by itself. It is the combination: immigrant in Canada, four languages, getting confidence back, and having been around during the earlier TikTok era. That is specific enough to be a lane.

If talking to camera feels too big right now, start with formats that do not require full face-to-camera performance: voiceover on outfits/makeup, “things I wish I knew moving to Canada” carousels, bilingual mini skits with text captions, or short POV clips where your hands/outfit/space carry the visual.

I would run a 30-day test instead of trying to choose a niche forever. Pick 3 content buckets, post each one several times, and judge by saves/comments/profile visits, not just views. Confidence usually comes after reps, not before them.

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Investor_JB•about 2 hours ago•1

Saturation is term used by people who can't the job done

Ok_Personality1197•about 1 hour ago•1

i woud say you need research tool do the research which gives what exactly you looking then you will find the nische for sure

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