Help me find my niche!

I started a wellness account on Instagram (which the market for is REALLY oversaturated, there’s so much wellness content creation out there) not too long ago but I was hoping to somehow make it more unique and interesting. The concept of improving my lifestyle and adopting healthy rituals is something I’ve always been passionate about and it’s a type of energy I want to help spread in my community. I was hoping these factors would make it more niche:

- summer, coastal vibe (to add a consistent theme and nostalgic feeling to the viewers, like a breath of fresh air)
- REALISTIC experiences on wellness (showing sides no one really talks about on social media like unproductive days and tough resets)
- three part series (eats, movement, and podcast-style talks)

Are these too much to converge as one niche? Is this a good niche to start out with? How should I position myself better to get more visibility?? Thanks guys!!

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wesdacar•about 2 hours ago•1

I think those ideas can work together if you make one of them the spine and the others supporting details. “Realistic coastal wellness” is easier to understand than trying to equally lead with summer vibe, hard resets, food, movement, and podcast talks all at once.

One way to position it: your account is about building a better lifestyle without pretending every day is aesthetic or productive. Then your series become formats under that promise: realistic meals, low-pressure movement, and honest reset talks.

For visibility, I would make the first 2 seconds very specific instead of broad wellness hooks. Things like “a realistic reset after wasting half the day” or “coastal wellness when you’re not in a perfect routine” give people a reason to stop because they know exactly what feeling you’re speaking to.

Shoddy_Piece_5931•about 2 hours ago•1

I think you're trying to combine too many things into your niche. I'd position it as realistic wellness, while keeping the coastal vibe as your visual branding. People follow for the message, but stay because of the personality and consistency.

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