Need your help.

Hello everyone,

I'm planning to start a fitness & lifestyle brand. I want to build a personal brand with my face eventually, but I'm not ready for that just yet. I would really appreciate your opinion on my strategy.

My plan:

Start: Completely faceless. I want to use a customized AI avatar (comic/GTA style) that looks like me. I'll use it for high-value carousels and Reels/Shorts with static images and viral songs.

Transition: After building some traction (getting views and followers), I want to transition into a full personal brand. I plan to do a proper "face reveal," start showing my face, and share my real-time progress, insights, and daily life with my audience.

My question:

Do you think this will work? If I switch from an AI avatar to my real face later on, will it confuse the Instagram/YouTube algorithm and hurt my audience retention? Or is it a solid way to build early momentum?

Thanks for any insights! This matters a lot to me, and I'll be really grateful for your answers.

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