What happens to young content creators when they get older? Can they still generate views?

Ok so one thing I’ve noticed in general is how much more low brow young content is.

Whenever I see older people on YouTube they are normally talking about their skill / niche (a recruiter talking about hiring, a pilot about airplane accidents, a former athlete about their sport). And you can tell in their domain they normally know what they are talking about. And because they have a niche skill they can probably generate content off it.

With younger creators though it often appears more superficial (dancing, goofiness). I assume with younger people their audience is people their age who relate to them. But what happens to the 18 year old TikTok/youtube dancer when they are 30? Their audience has aged out, there is new 18 year old doing the goofy stuff. Like do most of them have a shelf life if they don’t build a tangible YouTube skill or do you think they can adapt?

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heavyope•about 2 hours ago•1

They age out unless they join a niche. Lele Pons is a great example of this. One creator that comes to mind is Haley Pham—she started off as a youth influencer like you described and switched to book content to stay relevant.

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