The micro creators landing brand deals right now all have one thing the rest don't

Been watching a small group of micro creators start getting brand deals while bigger accounts get passed over. The difference isn't how followers they have. It's that they are ready for deals and the others aren't.

Wondering how many people here have seen the thing. What do you think really makes a brand choose a creator over a bigger one?

The FOMO tactics are doing the work in all of these: a limit ("5 only") a time frame ("closing this week") and a fear of missing out ("free now paid later"). Keep the number real. If you say 5 stop at 5. The scarcity won't work next time.

A warning about point three and point four: those subscribers take down posts that only have a link to an waitlist page. The link needs to go to something a person can actually use or a moderator removes it.

Want me to make an one-line "comment 'ME'. I'll DM you" version, for any of these? That style gets the replies.

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