When a post of yours does unusually well, do you actually know why?

I keep track of what I post, and every so often one just takes off. Sometimes I can point at the reason. Most of the time I am guessing after the fact, and the guess feels like a story I told myself.

So for the ones that landed for you: was it the hook, the format, the timing, or just the topic being right that week?

And the follow up I actually care about: were you able to do it again on purpose?

Mine was a plain text post with no image, put up on a Tuesday morning. I have never repeated it.

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