Account with 80k+ followers but 0% conversion

I've been running a Tiktok with 80k+ followers, the account was inactive for about 5 months so I'm fully aware that it's run cold and I'm virtually starting from 0 again but in that time I've noticed that content style no longer works as well as it once did.

So I began pivoting it from photo carousels to talking head content - the only issue I'm really having other than the engagement being low is that I fear I'm trying to convert them to the websites I mention as tips in the video which in turn Tiktok may be throttling reach due to it feeling more like a promo (which it's not) rather than a helpful advice.

I'm curious to hear your thoughts on how I can still provide this value (finding unbeatable websites) without needing to link them in anyway or force conversion off-platform.

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