Is Crossposting a good thing?

My Reels auto-crosspost to Facebook, and the combined view count on Instagram is misleading; e.g., a reel shows 80K views, but \~90% of that is coming from Facebook, while actual IG views are only 1-5K.

Has anyone else run into this? Would you recommend turning off auto-crossposting and instead manually uploading the same reel to Facebook *after* it's already live on Instagram? Does posting it manually (vs. auto-crossposting) hurt reach on either platform or vice versa?

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Rio_Juicy_Michelle•about 3 hours ago•1

I would separate the two questions: distribution and reporting. Crossposting can be useful, but combined view counts make it too easy to misread what is actually working. If 90% of the views are Facebook, I would track the IG post and FB post as separate tests even if the creative is similar.\n\nFor a clean read, I would turn off auto-crossposting for a couple of weeks and manually upload to each platform with native captions/crop/cover. Same core video is fine, but make the first line, thumbnail, and CTA fit the platform. Then compare retention, profile visits, follows, and comments by platform instead of total views. If FB keeps carrying reach but IG gives better profile actions, that tells you something different than the blended number.

Rio_Juicy_Michelle•about 3 hours ago•1

I would separate the two questions: distribution and reporting. Crossposting can be useful, but combined view counts make it too easy to misread what is actually working. If 90% of the views are Facebook, I would track the IG post and FB post as separate tests even if the creative is similar.\n\nFor a clean read, I would turn off auto-crossposting for a couple of weeks and manually upload to each platform with native captions/crop/cover. Same core video is fine, but make the first line, thumbnail, and CTA fit the platform. Then compare retention, profile visits, follows, and comments by platform instead of total views. If FB keeps carrying reach but IG gives better profile actions, that tells you something different than the blended number.

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