Did a social media campaign triggered huge migrant surge from Morocco on Spain?

"Personal accounts set up in early June posted daily calls to people to cross into Ceuta by sea, directing followers to WhatsApp groups arranging collective travel and reporting on conditions for young people in Ceuta.

A page called “Hagra sueta 26”, with about 38,000 followers on Facebook and 80,000 on Instagram, showcased photographs and videos of successful swimmers."

Is it really possible to move herds of humans around based on social media alone? Seems like a stretch to me but I was not there to know the level of desperation...

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