Anyone else’s TikTok views suddenly drop around August 15?

Has anyone else experienced a sudden TikTok view drop since August 15?

I have an established account that normally receives hundreds of thousands of views per upload. My previous six videos had a median of roughly 415K views, but my latest three are currently at 68.6K, 54.1K, and 22.2K…about 80–87% below my normal reach.

The strange part is that my watch time, completion, engagement, and other analytics are all consistent with my usual performance. None of the videos have warnings or For You feed eligibility issues, and my older videos are still receiving traffic. It seems like TikTok is simply distributing the new uploads to far fewer people.

Is anyone else experiencing this over the past few days, particularly in the United States? If so, when did it begin for you?

Comments

imthe13threasonabout 2 hours ago1

I’m experiencing the same thing! Also around August 15, posting my usual content and views have been way down. Engagement is high on those videos too but somehow only pulling in 10-20k views each time. I usually get 200k on average