Spent a year confused about why my content wasn't growing. Turns out I was solving the wrong problem.

For months I thought my problem was quality. Better hooks, better editing, better ideas. I kept grinding on that and views stayed flat.

Then I actually looked at my last 20 posts side by side.

They were about five different things. Different topics, different audiences, different angles depending on my mood that day.

Turns out that's the actual problem. Social platforms don't push your stuff to your followers anymore, they push it to strangers who might like it. But the algorithm can only do that if it can tell what your content is about and who it's for.

If your topics are all over the place, it literally cannot figure out who to show you to. So it shows you to almost no one, and it's not because your content is bad.

What actually seemed to move the needle:

Picked one narrow topic. Not "marketing," something specific.

Made every post for the exact same type of person.

Did this for like 30+ posts before touching anything else.

It felt boring and repetitive while I was doing it. But the algorithm needs repetition to learn the pattern, same as anything else.

Anyone else notice this? Curious if others found the same thing or if I'm just late to figuring this out.

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