Posting is easy... BUT How are you actually keeping track of what happens after?
I feel like most social media tools and conversations focus heavily on publishing and scheduling. Am I wrong?
But once you're managing several platforms, the mess usually starts after the post goes live.
Comments are in one place. Mentioned somewhere else ...
We are talking about your brand without tagging. Some posts are worth repurposing. Others aren't. And trying to understand what actually is happening across Instagram, LinkedIn, X, and more platforms gets fragmented pretty quickly.
We spend a lot of time thinking about this side of social media, so I'm curious how other people handle it.
Do you have one system for monitoring everything after publishing, or are you still checking each platform individually?
And what do you actually care about most after I post goes live?